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Bengaluru-based pet care startup Supertails has raised $30 million in a Series C funding round led by Venturi Partners, with participation from major venture firms and existing investors. The company plans to use the funds to expand its technology stack, scale veterinary healthcare services, and grow its offline clinic and quick-delivery network across major Indian cities. With over 500 partner brands, 100+ veterinarians, and strong year-on-year growth, Supertails aims to reach one million pet parents and achieve an annual revenue run rate of ₹1,000 crore as India’s pet care market continues to expand.
India’s fast-growing pet care sector has attracted fresh investor interest, with Bengaluru-based Supertails raising $30 million in a Series C funding round. The capital will be used to expand healthcare services, strengthen technology capabilities, and scale its offline clinics and quick-delivery infrastructure across major cities.
The round was led by Venturi Partners, with participation from Nippon India Digital Innovation, Titan Capital, and existing investors including Fireside Ventures, RPSG Capital Ventures, Sauce VC, and Saama Capital.
About Supertails
Founded in Bengaluru, Supertails is an integrated digital pet care platform that offers:
The company connects pet parents with more than 500 brands and a network of over 100 veterinarians, positioning itself as a one-stop destination for pet healthcare and supplies.
Supertails at a Glance
| Metric | Details |
|---|---|
| Founded | Bengaluru, India |
| Business Model | Integrated pet care platform |
| Veterinarian Network | 100+ vets |
| Partner Brands | 500+ |
| Current Growth Rate | 60–70% YoY |
| Target ARR | ₹1,000 crore |
| Funding Round | $30 million Series C |
Funding Details: Series C Round
The $30 million Series C round marks one of the largest funding rounds for the company so far.
Key Investors
| Investor | Type |
|---|---|
| Venturi Partners | Lead investor |
| Nippon India Digital Innovation | New investor |
| Titan Capital | New investor |
| Fireside Ventures | Existing investor |
| RPSG Capital Ventures | Existing investor |
| Sauce VC | Existing investor |
| Saama Capital | Existing investor |
The funding highlights rising investor confidence in India’s growing pet economy and the platform-based approach to pet healthcare.
How Supertails Plans to Use the Funds
According to co-founder Vineet Khanna, the company will deploy the capital across three major areas.
1) Technology and Personalization
2) Healthcare Expansion
3) Quick-Delivery Infrastructure
Offline Clinic Expansion Plan
Supertails is rapidly building its physical healthcare presence, starting with Bengaluru.
| City | Planned Clinics | Timeline |
|---|---|---|
| Bengaluru | 15 clinics | Next 6 months |
| Mumbai | Dark stores and delivery | Ongoing rollout |
| Delhi | Dark stores and delivery | By end of quarter |
Each clinic will offer:
Quick Commerce Push in Pet Care
The startup is entering the fast-growing quick-commerce segment, aiming to deliver pet products within minutes.
Delivery Expansion Plan
| City | Status |
|---|---|
| Bengaluru | 30-minute delivery launched |
| Mumbai | Quick delivery launched recently |
| Delhi | Launch expected this quarter |
| Total Dark Stores | 60+ planned across cities |
This move positions Supertails in direct competition with emerging quick-delivery players in the pet segment.
India’s Growing Pet Care Market
India’s pet industry is expanding rapidly due to:
Market Snapshot
| Metric | Data |
|---|---|
| Global pet care market | ~$300 billion |
| India pet population | ~40 million pets |
| India’s global rank | 5th largest pet population |
| Supertails growth | 60–70% YoY |
Financial Performance and Growth Targets
The company claims to be operationally profitable and on a strong growth trajectory.
Key Business Metrics
| Metric | Target |
|---|---|
| Customer base | 1 million pet parents (soon) |
| Annual growth target | 90–100% over 3 years |
| ARR target | ₹1,000 crore |
This growth is driven by repeat purchases, subscription-like behavior, and healthcare services.
Investor Perspective
Venturi Partners highlighted the long-term potential of the pet care category.
Globally, companies like Chewy have demonstrated that pet commerce thrives on:
Investors believe India is entering a similar growth phase, with digital-first platforms like Supertails leading the shift.
Supertails vs Global Pet Care Platforms
| Factor | Supertails | Global Players (e.g., Chewy) |
|---|---|---|
| Market focus | India | US and global markets |
| Services | Products + clinics + at-home care | Primarily e-commerce |
| Delivery | Quick commerce + dark stores | Standard delivery |
| Veterinarian network | Integrated | Limited in some markets |
| Growth stage | High-growth startup | Mature public companies |
What This Means for India’s Startup Ecosystem
The funding reflects:
Bullish Signals
Challenges Ahead
Key Takeaways
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